Search & Performance Marketing
Rank higher.
Spend smarter.
Organic and paid working together, compounding long-term authority while capturing high-intent buyers today. Every recommendation tied to pipeline, not vanity metrics.
Integrated Channel Strategy
Organic Search
Long-term compounding authority
312% growth
Paid Search
High-intent buyer capture
5.2× ROAS
Paid Social
Full-funnel audience reach
−44% CPL
The Service
Organic and paid, working
as one compounding system.
Search and performance marketing are the fastest levers for measurable revenue growth. And they work best when they work together. We combine organic SEO authority built over time with paid search and paid social precision to capture demand across every stage of your funnel. Organic and paid data inform each other constantly, reducing wasted spend and compounding long-term returns. Every recommendation is backed by data and tied to pipeline. Not rankings, impressions, or vanity metrics.
Why It Matters
- 01
Organic search delivers compounding returns. The best content you publish today earns traffic for years without incremental spend
- 02
Paid search and social let you capture high-intent buyers the moment they're ready and keep your brand visible across the full buying journey
- 03
An integrated strategy reduces your cost per acquisition over time as organic traffic scales and paid budgets become progressively more efficient
Channel Architecture
Three channels. One unified strategy.
01
Organic Search
Technical SEO, keyword architecture, and editorial content that builds compounding authority over time. Traffic and leads that grow without incremental spend.
02
Paid Search
Google Search, Shopping, and Performance Max campaigns structured by intent, capturing high-value buyers the moment they are ready, with weekly optimisation and monthly creative refreshes.
03
Paid Social
Meta, LinkedIn, and TikTok campaigns built for the full funnel (from awareness to conversion), with precise audience targeting, creative strategy, and retargeting that re-engages high-intent visitors.
Platforms & tools we use
Deliverables
What's included.
Technical SEO & Audit
A deep crawl covering indexation, Core Web Vitals, schema markup, internal linking, and crawl budget. With a prioritised fix list ranked by business impact.
Keyword Architecture & Content Roadmap
Topic cluster mapping across your full product and service range, segmented by search intent and funnel stage, paired with a content calendar built around your highest-revenue opportunities.
Google Ads Management
Search, Shopping, and Performance Max campaigns structured by intent, with weekly bid optimisation and monthly creative refreshes.
Paid Social Campaigns
Meta, LinkedIn, and TikTok campaigns. Creative strategy, precise audience targeting, and a full-funnel structure from awareness to conversion.
Retargeting & Audience Building
First-party data strategies, pixel setup, and retargeting campaigns that re-engage high-intent visitors with precision across every channel.
Attribution, Analytics & Reporting
GA4, GTM, and server-side tracking configured so every channel receives accurate credit. Plus monthly reports covering what worked, what didn't, and where the next dollar goes.
How We Work
From audit to execution,
the flywheel accelerates.
Audit & Benchmark
We audit your site, existing ad accounts, and attribution setup. Then benchmark against your top competitors' organic and paid strategies to identify gaps and fast wins.
Strategy & Architecture
A 90-day channel plan covering SEO priorities, keyword architecture, paid campaign structure, and KPIs defined upfront. Approved before a single dollar is spent.
Execute
Technical fixes deployed, on-page optimisation rolled out, and paid campaigns launched. All within the first 30 days so momentum builds immediately.
Measure & Compound
Monthly reporting covers every metric that matters. Learnings from paid campaigns feed organic strategy, and organic data sharpens paid targeting. The flywheel accelerates.
Ready to grow with Graviti?
Tell us about your project. We'll take it from there.