Branding & Identity
A brand built
to be remembered.
Strategy first. Expression second. We build identity systems that stand out in their category, resonate with exactly the right people, and scale consistently across every medium.
Our Philosophy
“A logo is a signature.
A brand is a reputation.”
Most agencies start with the logo. We start with the question: what position do you want to own in your market? The visual expression comes second, and when it does, every decision has a reason behind it.
The result is a brand that doesn't just look good, it communicates a clear and distinct value at every touchpoint.
How We Work
Strategy before aesthetics.
Every time.
Discovery
Structured workshops with your leadership team. We map your business model, competitive landscape, target customer, and the position you want to own in your market.
Strategy
A brand strategy document covering positioning, key messages, and brand personality, reviewed and signed off before any design work begins.
Design
Three distinct visual directions, each grounded in the strategy. You choose one and we refine it through structured rounds of feedback into a full identity system.
01
02
03
Deliver
Complete brand guidelines in Figma and PDF, with all asset files organised and ready for immediate use across every medium, digital and print.
Packages
Choose your scope.
We handle the rest.
01
Logomark
A mark worth owning.
Custom pricing
- 3 logo concepts
- 3 revision rounds
- Primary logo + wordmark + favicon
- PNG / SVG / PDF files
- Basic usage do's & don'ts
02
Brand Starter
Visual identity, built to grow.
Custom pricing
- Everything in Logomark
- Colour palette (primary + secondary)
- Typography selection + pairing guide
- 1-page brand quick guide (PDF)
03
Brand Identity
The complete identity system.
Custom pricing
- Everything in Brand Starter
- Full logo suite, 5 variants
- 10 custom icons
- Photography art direction
- Brand guidelines (Figma + PDF)
- Business card, letterhead & email sig
04
Brand System
Strategy to system, end to end.
Custom pricing
- Everything in Brand Identity
- Brand strategy workshop (2 sessions)
- Positioning + brand personality doc
- Voice & tone + messaging framework
- 12 social media templates
- Full launch collateral pack
All packages include a discovery call and a written scope before any payment is taken. Prices shown are starting points; final quote is confirmed after the discovery call.
What We Deliver
Every element of your brand,
crafted and documented.
Typography System
Brand Identity
Display
Visual Strategy
Heading
Identity System
Subheading
Crafted for clarity and longevity
Body
UPPERCASE LABEL · 0.15EM TRACKING
Caption
Colour System
Jet
#0F172A
Crimson
#C0392B
Amber
#F5D782
Ocean
#2471A3
Chalk
#F8F4F0
Logo Suite
Primary
Stacked
Icon only
Reversed
Mono
Favicon
File Deliverables
Figma source file
All components, variants + styles
PDF brand guide
Print-ready, shareable reference
SVG / PNG / PDF logos
All variants, all sizes
Colour codes
HEX, RGB, CMYK, Pantone
Font licences
Guidance on acquisition + usage
Asset folder
Organised and labelled for handoff
Selected Work
Brands we've built.
Ready to grow with Graviti?
Tell us about your project. We'll take it from there.