Ecommerce
Stores built to sell.
Optimised to scale.
Every element of your store (product pages, checkout flow, post-purchase email) either earns or loses revenue. We engineer ecommerce experiences that convert at every stage of the customer journey.
Store Performance — Before & After
Conversion Rate
1.7%
4.2% ↑
Avg. Order Value
Base value
+X% lift ↑
Cart Abandonment
74%
38% ↓
Monthly Revenue
Base value
+X% lift ↑
The Service
A sales machine, engineered
for every stage of the journey.
An ecommerce store is a sales machine, and every element of it. From product page copy to checkout flow to post-purchase email. Either earns or loses revenue. We build and optimise ecommerce experiences on Shopify and other leading platforms, engineered for conversion at every stage of the customer journey. We've taken brands from their first store to seven-figure revenue, and we treat every project as a revenue partnership.
Why It Matters
- 01
A 1-second improvement in page load time increases conversion rate by up to 7%. Performance is a revenue lever, not a technical nicety
- 02
A/B tested checkout flows and product pages compound permanently. Every improvement builds on the last, making your store progressively more efficient
- 03
Post-purchase experience drives repeat purchase rate. The metric with the greatest leverage on ecommerce unit economics and long-term profitability
Customer Journey
Four stages. Every one optimised.
01
Discover
SEO, paid ads, and social bring the right buyers to your store.
02
Browse
Category and product pages designed to inform, reassure, and convert.
03
Checkout
Streamlined flow with every friction point and trust barrier removed.
04
Retain
Post-purchase email and SMS flows that maximise lifetime value.
Platforms & tools we work with
Deliverables
What's included.
Platform Strategy & Setup
Platform selection (Shopify, BigCommerce, or headless) based on your catalogue complexity, growth targets, and technical requirements. Not what's easiest for us to build.
Store Design & UX
Custom storefront design. Product pages, category pages, cart, and checkout. Optimised for conversion at every step of the purchase journey.
Product Catalogue & Content
Product copywriting, photography direction, and catalogue architecture built for both conversion and organic search. Two goals that reinforce each other when done right.
Payment & Checkout Optimisation
Payment gateway integration, streamlined checkout flow, and trust signal optimisation to minimise drop-off at the highest-intent moment in the customer journey.
Email & SMS Marketing
Klaviyo setup with welcome flows, abandoned cart, post-purchase, and win-back sequences. Built and tested before launch, not added as an afterthought six months later.
Ecommerce SEO & Analytics
Category and product page SEO, Google Merchant Center setup, and full GA4 ecommerce tracking configured from day one. So every sale is attributed correctly.
Every store includes a structured post-launch optimisation programme . A/B tests, funnel analysis, and monthly reporting that makes your store progressively more profitable every month.
How We Work
From customer journey mapping
to launch and beyond.
Plan
We audit your existing store (or research your market from scratch), map the customer journey end-to-end, and define the conversion architecture before any design begins.
Design
Mobile-first store design in Figma. Every product page, category page, and checkout state designed and approved before development starts. No discovery in build.
Build
Store built and configured on your chosen platform, with all integrations. Email, analytics, payments, and inventory. Tested in staging before any go-live decision.
Launch & Optimise
Go-live support, then a structured post-launch optimisation programme. A/B tests, funnel analysis, and monthly reporting that makes your store incrementally more profitable every month.
Ready to grow with Graviti?
Tell us about your project. We'll take it from there.