Tools.

Interactive calculators to help you plan, estimate, and make better decisions, before you spend a dollar.

Calculator

Marketing ROI.

Marketing Investmenttotal spend

Expected Revenueattributed to this campaign

Cost of Goods / Servicesas % of revenue

Campaign Durationmonths

months

Net Profit

$10.0K

ROI

200%

Gross Profit

$15.0K

Monthly Return

$3.3K

Assessment

Strong ROI. For every $1 invested, you're generating $3.00 in gross return.

* Estimates only. Actual results depend on execution, market conditions, and attribution model.

Calculator

Ad Channel

Benchmarks: ~$2.50 CPC · ~4% CVR

Monthly Ad Budget

Revenue per Conversionavg order / contract value

Custom CPCleave blank to use benchmark ($2.5)

Custom Conversion Rateleave blank to use benchmark (4%)

Est. Clicks

1,200

Est. Conversions

Est. Revenue

$7.2K

ROAS

2.4x

Cost per Acquisition

$62.50

Effective CPC

$2.50

Budget Verdict

Healthy return. A 2–4× ROAS is typical for direct response campaigns. Focus on improving conversion rate to push higher.

* Based on industry-average benchmarks for Google Search. Actual performance varies by industry, creative quality, and audience.

Numbers looking good?